Did you know?
Retention rate for visual information can reach 65% compared to 10% for text-based information.
(Source: Social Media Today)
How-to, educational, instructional and training videos are an excellent way to show, tell and demonstrate.
Good for the viewer
Studies show that the combination of motion, audio and text in video create better retention rates amongst viewers.
People learn more than from text or pictures alone.
If a picture is worth a thousand words, a video is worth a thousand pictures!
Good for you
A series of training videos would save time and prevent repetition.
A series of ‘how-to’ videos would build consumer engagement and increase brand awareness.